“Our aim at BASE Fashions is finding the perfect pieces for each and everyone of you and presenting collections in all their strength and individuality. Size does not matter it’s how you wear your clothes that is important”
Founder of the shop
My dear customers,
Summer season is coming and as usual we are looking forward to longer days, balmy evenings and wearing our last collections.
All of us at Base have had wonderful years, some longer than others, choosing gorgeous selection of clothes for you out in the country to buy and enjoy wearing.
Sadly after 36 years Base will close its doors in end of May this year. We have tried our outmost in negotiations with the landlord but it was not to be. The rental demands are too high for us to continue.
Many thanks to you all for continuous support in coming to Base during all these years. You know who you are, those years will stay in our memories and in your wardrobes.
I do and shall remember forever the wonderful days and years spent in your company. We all here shall remember our departed colleges who where and still are part of Base Family. We lost young Zorana in 2008, our strong German Chris in 2012 and wonderful, dependable Eileen in 2015.
Base journey from Kings Road in Chelsea to our home base in Covent Garden in 1986 was dedicated for forfeiting our promise to you all that we shall source and show you the alternative way of dressing than the norm. I know we have kept that promise.
Once again thank you for your custom and big hello from Gloria, Margareta, Tania, Natasha, Kseniia and myself.
My love and best wishes to you all,